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Workshop Content
Spence & Company's workshops cover the following topics, in a manner tailored to the specific needs of each client:
Targeting your writing to your reader's needs
- Identifying your objective
- Stating what you want your reader to do or believe
Focusing on the four fundamentals of clear writing
- Organizing your thoughts
- Identifying your "key reader"
- Marshaling your facts
- Ensuring that decisions are made and actions are taken
Mastering a step-by-step approach to writing
- Getting started - the Opening Statement
- Delivering the message - the Body of your correspondence
- Recapping your key points - the Summing Up
- Using tables, figures, and exhibits - Appendices and Attachments
Editing your writing for clarity and conciseness
- Applying four rules for effective paragraph construction
- Clarifying your sentences in five easy steps
- Eliminating unnecessary words
- Using the active voice for clear and conversational communication
Giving your writing a professional look and tone
- Catching your reader's interest with effective subjects
- Guiding your reader's attention with headings in the text
- Enumerating points for emphasis and clarity
- Using special techniques to reach a diverse readership
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